Love it - Love it - Love it!
Simple But Powerful
Easy But Comprehensive
Flexible But Professional
This is definitely a "Hidden Gem". I've spent one day and almost have my store finished. This is easier than Shopify, looks just as good, and is waaaay cheaper.
Simar provided a spectacular on-boarding and follow-up. I had a suggestion that he agreed with and they worked overnight to implement it. By the time I woke up it was finished and has already proven to be an invaluable feature for me.